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Creating Easy-to-Read Documents


Easy-to-read, professionally-designed sales materials can maximize your sales. Apply them to all your promotional materials such as your business cards, flyers, postcards, letterhead, sales letters, and web site.

Follow these tips to make your sales materials user friendly and increase sales.

Design

  • Use color and spacing to make your brochures and flyers easy to read.
  • Dark text on a light background is easy to read.
  • Avoid text on dark and busy backgrounds.

Writing

  • Use short paragraphs.
  • Break up your sales copy into short, easy-to-read sections and use subheadings to highlight benefits.
  • Provide the most important information such as your benefits and USP immediately.

Contact Information

  • Make it easy to contact you.
  • Provide your phone number, email address, and URL (web address).

If you want your prospects to read your promotional materials, you have to make them easy to read.

Call us to set up a free consultation
and discuss your secretarial needs.

716-833-2603
 

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